HOUSTON – November 10, 2004
Synaptic Decisions announced today that it has completed the acquisition of all intellectual property and trademark rights to ForwardVue Technologies, Inc.’s Profit Optimization Platform and Enterprise Exposure Management™ software solutions.
ForwardVue's software provides petrochemical companies and other commodity driven companies with a powerful set of new capabilities to rapidly assess the values and exposures of complex contract structures. Notwithstanding its sophisticated capabilities, the software is easy to use and can help customers focus on negotiating better contracts, crafting contract strategies to lower costs and raise margins and improving the overall financial performance of their contract portfolios.
“ForwardVue’s software is specifically developed to address the unique challenges and opportunities faced by many companies in optimizing the financial exposures of their contract portfolios. The software is built on an enterprise-class 3-tier architecture that provides deep computational and database functionalities, scalability and an easy to use interface that allows highly complex commercial contracts to be quickly modeled and evaluated,” said Jarvis Cheung, Chief Technology Officer and Partner of Synaptic Decisions. “It is a valuable addition to our fast growing corporate consulting and advisory practices. It also provides a scalable and robust software platform for us to deliver our proprietary analytics and models to our clients in the future.”
“We invested considerably the past several years and assembled a great team of seasoned industry executives and talented programmers to construct an industry-strength enterprise-class software platform to offer highly differentiated solution offerings to our customers,” said Marc Surplus, President and CEO of ForwardVue Technologies. “We are excited that this very powerful application will be leveraged by Synaptic Decisions, a firm that has demonstrated key skills and has substantial industry experience in contract exposure management.”
About ForwardVue Technologies
ForwardVue Technologies provides innovative and easy to use enterprise exposure management solutions to the chemical and petrochemical industries. ForwardVue’s solution enables organizations to improve financial performance by identifying, valuing, and managing commodity price and volumetric risks in commercial contracts and physical assets. With ForwardVue’s enhanced decision support and analytical capabilities, companies are able to negotiate more profitable contracts, increase and protect margins, and improve operational efficiency.
About Synaptic Decisions
Founded in 2004, Houston-based Synaptic Decisions is an independent management consulting firm dedicated to helping its clients lower the life cycle costs, improve the margins associated with their contracts, optimize returns on existing assets, and raise returns on new investments. The company blends industry know-how, commercial and analytical skills, and contracting best practices across a variety of markets to create value for its clients. For more information, visit the firm’s website www.synapticdecisions.com.
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