Traditional sales contracting is one dimensional, relatively inflexible and fails to discover win-win integrative contract solutions.   The cornerstone of Synaptic Decisions'  approach to Value Based Sales contracting is our Commercial Menu which creates a broad and rich trade space, guides negotiations and exchange of value and risks and links key functions for an integrated 'go-to-market' approach.   Negotiation is conducted across an array of potential value propositions and contract variations to ensure discovery of an integrative and optimal deal structure.   Our trading methods and trading "play book" ensures more deliberate negotiations.